I'd heard of the existence of a summer movie called "28 Days Later", and naturally assumed it to be a sequel to "28 Days", a romantic comedy from 2000 starring Sandra Bullock as an adorable alcoholic who ruins a wedding and bundles herself into rehab to dry out. The sequel would inevitably be another PG-13 affair about how falling off the wagon leads to meeting cute guys.
"28 Days Later" turns out to be some sort of zombie movie by Trainspotting director Danny Boyle, but for a week or so, I was seeing ads like this one and thinking, damn, that's one iconoclastic campaign. 01:21PM «
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