Friday, 02/06/04

I was in the kitchen when the NewsHour came on this evening, putting me in the unusual position of paying some attention to the sixty-second block of underwriter ads. SBC Communications is the phone company in the Bay Area and many other places. Here's a transcript of their spot:

One hundred twenty-five years of sweat
of building networks
of getting the job done
after one hundred twenty-five years, we are just getting started

I'm not sure how that particular set of phrases made it out of committee. It brings to mind some of the traditional weaknesses of big telecom companies.

"Hello sir, this is Jim from SBC with good news. A cancellation has just opened up in your neighborhood and we'll be able to install your DSL line ahead of schedule, in sixty years. A technician will be in your area between... let me see... 2064 and 2065, if someone will be at home during that time." 08:28PM «

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